Franchise Mix as a stable organization form ? An Empirical Analysis Using French Data
| Title | Franchise Mix as a stable organization form ? An Empirical Analysis Using French Data |
| Publication Type | Journal Article |
| Year of Publication | 2003 |
| Authors | Pénard, Thierry, Raynaud Emmanuel, and Saussier Stéphane |
| Journal | Journal of Marketing Channel |
| Volume | 10 |
| Issue | 3/4 |
| Pagination | 5-32 |